More About Me
When I first meet people, I tell them I’m boring. I’m married to a good guy, we have two kids, and we just moved to the beautiful state of GA from the even more beautiful state of CO. (I’ll always be a CO native, baby!)
As you get to know me, my geek tends to seep out.
I’m obsessed with everything social media + digital marketing (obviously) because I get to see results FAST. Hey, I’m a millennial, after all!
In actuality, my marketing career started almost 10 years ago at a health care company. I created a LOT of health education materials, a TON of handouts for clinics, and a SMORGASBORD of patient instructions.
Toward the end of my career there, I learned — to my dismay — that the content I was killing myself to produce every day for patients at over 30 facilities across the Colorado region…
Wasn’t. Even. Being. Read. (Talk about a blow to the ego.)
Literally, it felt like my career up to that point meant bupkis!
I wasn’t inspiring patients to take action with their health.
No one cared to open the letters that I was mailing to them.
Handouts were being thrown in the trash that I had spent hours writing.
Emails weren’t being opened!
(In truth, it should have been a red flag that I never got analytics for anything that I ever produced. That’s hindsight for you!)
When I Left, I Decided That I Was DONE Being A Content Mill
I would only ever create content that resonated, engaged, and converted readers to make a decision, take an action, or do the thing!
(And I would have the analytics to prove it!)